All Work
ProbiFlora
The Challenge
Three life stages, multiple product lines and a design full of layered animation, all needing to feel simple to the parent looking for the right probiotic.
Our Approach
Another collaboration with Anomaly Agency, this time bringing the ProbiFlora website to life for Adcock Ingram. ProbiFlora’s range spans adults, kids and infants, so the site needed to juggle multiple product lines, life-stage content and an animated, layered design without losing any clarity for the user.
The design came packed with moving parts, from layered SVG animations to multi-stage content blocks, which pushed the UX side of development further than usual. We focused on making sure every interaction stayed smooth and intuitive, so the experience feels as considered as the design itself.
A layered, animated product site that still feels effortless to use.
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