The Adcock Winter Warriors game was a highly successful interactive campaign created to help users navigate cold and flu season through simple gamification.
We collaborated with Anomaly Agency to develop a fast, engaging product-matching game supported by clean UI, intuitive UX and social media integration.
Players matched symptoms to the correct products for a chance to win R20,000 in Takealot vouchers, resulting in strong participation and standout metrics: 51,268 total plays, 26,650 successful entries, 56,234 site visits and 21,981 unique plays.